ARTICLE: Anthropologists Go Native in the Corporate Village

There is a growing trend for anthropologists to be hired to work to understand the cultural workings of corporations. Intel has been hiring ethnographers for years to influence product design. "Adding an anthropologist to a research team is like moving from black-and-white TV to color...we're able to observe shades of color that others can't see. Anthropologists understand complexity and can help devise answers that reflect that complexity." article» more»